NAVER Store - Boutique
Inwoo Jang | Jiye Lee | Jinkyu Han | Seoyeon Baek
[Naver Shopping x Apple Vision Pro Collaboration Concept]
"In a world where shopping becomes increasingly affordable and convenient, why do people still visit department stores?
The answer lies in the unique spatial value that only department stores can provide."
Through this collaboration, we aim to redefine the shopping experience by transcending the traditional 2D interface and introducing a spatial, immersive journey,
allowing users to enjoy the unique charm of department stores—anytime, anywhere.
The answer lies in the unique spatial value that only department stores can provide."
Through this collaboration, we aim to redefine the shopping experience by transcending the traditional 2D interface and introducing a spatial, immersive journey,
allowing users to enjoy the unique charm of department stores—anytime, anywhere.
VisionOS offers three interface types to enhance app experiences: Windows, Volumes, and Spaces. Windows provide traditional views and controls, making them ideal for displaying structured content.
Volumes enable apps to deliver engaging 3D object-based experiences that users can explore from any angle. Spaces create the environment for apps, either in the Shared Space with other apps or in a Full Space
for an immersive, focused experience. These interfaces work together to transform how users engage with digital content.
Most notably, it reimagines space as an infinite canvas. Unlike conventional UIs bound by screens, Vision Pro lets users position applications and content freely in their surroundings,
fostering intuitive organization and interaction. This spatial freedom transforms digital workflows and introduces a new era of immersive, flexible computing.
We introduce a new type of interface that seamlessly integrates Apple’s three core interface types. This “Multi-layer Volumes” merges various experiences within Naver’s boutique department store. The exterior showcase windows and category-divided floors are implemented as “Windows”, providing users with clear and organized information. As users enter the department store, the experience transitions into “Spaces”, delivering an immersive feeling of stepping into a shopping journey.
This collaboration redefines the way users explore and interact with products by introducing dynamic 3D displays. Imagine browsing through virtual aisles where every product is presented in a lifelike, interactive form—rotating, expanding, and coming to life at your touch. These multidimensional showcases not only replicate the elegance of physical displays but enhance it, offering unparalleled detail and engagement. With this innovation, we turn passive shopping into an active, immersive experience, bringing the tactile charm of department store browsing to the virtual realm.
To break free from the typical "browse-buy-deliver" paradigm, this collaboration reimagines shopping as a fully immersive and enjoyable experience.
Imagine feeling like you're strolling through a department store during the holidays, engaging with products in a truly interactive environment.
This approach focuses on shopping as entertainment, not just utility.
Imagine feeling like you're strolling through a department store during the holidays, engaging with products in a truly interactive environment.
This approach focuses on shopping as entertainment, not just utility.
Select from a variety of exquisite letter designs and craft a heartfelt message in your own handwriting. Your personalized letter will be elegantly presented in a meticulously designed gift box, creating a truly memorable experience. Unboxing this treasure trove will evoke a sense of excitement and wonder, making it a cherished keepsake.
At the heart of this collaboration lies the desire to make every moment, from selection to unboxing, truly special. For the recipient, receiving a gift becomes more than a surprise—it’s an immersive experience that begins the moment the virtual package is "opened." Picture a beautifully designed digital unwrapping process, complete with personal messages, animations, and even interactive elements that enhance the joy of receiving. By merging emotional resonance with technological artistry, we make every gift feel deeply personal and unforgettable.
This collaboration highlights our dedication to merging reality with the virtual, providing users with an innovative way to engage with products, brands, and spaces.
By reimagining the joy, sophistication, and magic of department stores within an immersive virtual environment, we elevate the act of shopping into something extraordinary.
Particularly, our focus on gift-giving transforms it into an unforgettable experience.
Beyond mere transactions, we aim to make the process of selecting, personalizing, and sending gifts as meaningful and delightful as receiving them.
This unique approach blends emotional connection with immersive technology, creating a gift-giving journey that is as memorable as the gift itself
By reimagining the joy, sophistication, and magic of department stores within an immersive virtual environment, we elevate the act of shopping into something extraordinary.
Particularly, our focus on gift-giving transforms it into an unforgettable experience.
Beyond mere transactions, we aim to make the process of selecting, personalizing, and sending gifts as meaningful and delightful as receiving them.
This unique approach blends emotional connection with immersive technology, creating a gift-giving journey that is as memorable as the gift itself
NAVER Store - Boutique
Inwoo Jang | Jiye Lee | Jinkyu Han | Seoyeon Baek
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